Zara has opened its most innovative store concept yet in Plaza de España in Madrid.

The fashion retailer, which is owned by Spanish conglomerate Inditex, unveiled its new store last week.

The store is an example of Zara’s move to more flagship store concepts, with more than 83,000 sq ft of floor space and 41,000 sq ft of retail space.

The architecture of the store was created by Zara’s in-house team, and the interiors have been designed to be a neutral shell with some textured and coloured textiles as well as furniture to place the fashion at the centre.

The store includes spaces for Zara’s most recent product launches such as lingerie, beauty and Athleticz sportswear. Each of these is showcased in its own boutique with distinctive furnishings and decorations, with adjacent restocking areas and self-checkout points.

Spread across four floors, the store also features Zara’s womenswear, menswear and childrenswear.

The store is Zara’s most tech-driven space, where the brand has sought to combine online and offline experiences.

Customers are able to purchase garments through their mobile phones using scan-and-go technology and reserve fitting rooms in store via the Zara app.

Automation is included throughout the store, with an online shopping collection point complete with robotic storage area and a capacity for up to 1,500 orders.

Customers are able to browse stock in the store and order it for click and collect within two hours.

The store also includes an automatic online returns point, a specific checkout for in-store returns, and a number of self-checkout stations.

In keeping with Inditex’s sustainability commitments, the store has some of the most advanced environmental eco-efficient systems and qualifies for the BREEAM seal, a European certificate for sustainable construction.