Asos has unveiled its first in-store collection in partnership with Nordstrom in the US.

The launch marks the first time Asos’ own-brands have been available in physical retail.

It follows the launch of the Topshop brand, which was acquired by Asos in February 2021, across Nordstrom’s stores last summer.

The Asos ranges will initially be available in 10 Nordstrom stores including in Los Angeles, New York, Dallas and Chicago, as well as online.

Its LA store also features an experience named ‘Asos/Nordstrom at The Grove’, designed to attract 20-something shoppers.

The two-storey, 20,000 sq ft space features experiential elements such as customisations and alterations.

With a focus on sustainability, customers will be able to take advantage of sneaker-cleaning services from Jason Markk to prolong the life of their footwear, as well as customisation from Lot, Stock and Barrell including patchwork and monogramming.

The space also features brand shop-in-shops from retailers such as Nike, Crocs and Levi’s.

The Asos collection includes over 650 styles for men and women across summer dressing, swimwear, party and evening wear, resort-style, denim, casual and athleisure, ranging in prices up to $100 (£80).

Nordstrom will introduce a new range of Asos styles each month both in-store and online.

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