Sosandar targets in-store customers with Sainsbury’s partnership

Sosandar model

Sosandar has entered into a wholesale agreement to sell a range of products through Sainsbury’s, allowing the brand to grow from a pureplay into an omnichannel retailer.

A selected range will start to be sold through Sainsbury’s online channel in 2023, with certain stores planning to sell items later this year as the supermarket chain increases its collaborations with fashion brands.

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