Footwear retailer Shoezone has launched a new app as it expands its omnichannel strategy.

The new app is designed to improve Shoezone customers’ online shopping experience and offers a range of new features, including the ability to wishlist products and an interactive returns portal.

“It’s exciting to officially launch our Shoezone app and ensure all shoppers have easy access to affordable footwear,” said a spokesperson for Shoezone in a statement.

“We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a Shoezone store.”

Developed by Sipe & Tap, the new app offers the same experience as the Shoezone website, which will allow customers to search for various products and promotions.

The app also features the retailer’s new loyalty benefits and will include exclusive discounts and express delivery services, including free next-day delivery with no minimum spend required.

Shoezone has refreshed its app after new data found that mobile commerce accounted for more than half of all retail sales globally last year.

The retailer said the new app has been a success in trial, with a 17% higher conversion rate on sales compared with email.

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