Shein unveils partnership with Forever 21
Fast-fashion retailer Shein has announced a partnership with Forever 21 owner Sparc Group, a joint venture between Authentic Brands Group and Simon Property Group, in a bid to experiment with an in-store presence for shoppers across the US.
Shein said that the partnership will âfocus on meeting the needs of customers in the USâ and offers an opportunity to âtest Sheinâs customer-focused experiencesâ in shop-in-shop formats in Forever 21 stores.
The collaboration will also expand Sparcâs distribution of Forever 21 products as it becomes a minority shareholder in Shein following the announcement.
Already have an account? Sign in here