Fast-fashion retailer Shein has announced a partnership with Forever 21 owner Sparc Group, a joint venture between Authentic Brands Group and Simon Property Group, in a bid to experiment with an in-store presence for shoppers across the US.
Shein said that the partnership will âfocus on meeting the needs of customers in the USâ and offers an opportunity to âtest Sheinâs customer-focused experiencesâ in shop-in-shop formats in Forever 21 stores.
The collaboration will also expand Sparcâs distribution of Forever 21 products as it becomes a minority shareholder in Shein following the announcement.
Shein said that Sparc brings âextensiveâ experience of the retail sector and the partnership will allow the two to âutilise their complementary platformsâ to accelerate product innovation, explore business strategies, enhance the customer experience and expand their presence within the market.
Shein executive vice chair Donald Tang said: âShein is thrilled to have Sparc Group as a partner and minority shareholder and we look forward to finding new ways to delight our customers through the potential of this partnership.
âThe powerful combination of Simonâs leadership in physical retail, Authenticâs brand development expertise and Sheinâs on-demand model will help us drive scalable growth and together make fashion more accessible to all.â
Sparc Group chief executive Marc Miller added: âWe are excited for the partnership with Shein as it reflects our shared vision of providing customers with unparalleled access to fashion at affordable prices.
âBy working together, we will provide even more innovative and trendsetting products to fashion enthusiasts around the world.â
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