Seasalt has reported a “record year” after a sales increase of 35% in the five weeks to January 5.

The Cornish lifestyle fashion retailer said sales surged online and in-store.

Online sales rose by 39% and store sales jumped 31%. Store like-for-like sales were up 9%.

Seasalt reported: “Momentum was driven by maintaining a full-price strategy, with scheduled discounting delayed until just before Christmas due to demand for full-price products.”

Seasalt chief executive Paul Hayes added: Thanks to more Seasalt customers shopping online and in-store, we have had another fantastic festive season.

“Our online offer continues to grow impressively, but I’m especially pleased with our 9% like-for-like sales growth in our stores, which is the third year in a row we have had positive like-for-like growth in this period.”

International sales jumped by 35%.

Seasalt, which was founded in 1981 and has 59 shops, won £16m in funding from BGF and Santander Corporate & Commercial in September last year to fund expansion. The retailer said it would open another 40 stores over five years.