Crowds gathered outside John Lewis Oxford Street this morning as designer Alice Temperley launched her collection with the retailer.
The queue which formed for the ‘Somerset by Alice Temperley’ collection debut was greeted by the designer herself who served the crowd cups of tea.
The 60 piece collection, which also includes accessories, features Temperley’s signature style of lace detailing and silks.
Price points range from £29 for a scarf to £1,000 for a sheepskin coat.
Temperley, MBE said: “Somerset’s exclusive collection for John Lewis will take our aesthetic to a wider audience. I wanted it to be very much a collection of essentials and to design pieces that provide a functional wardrobe for women in their everyday life.”
John Lewis brand and buying director Peter Ruis said: “This collection marks a new chapter in fashion at John Lewis. This will be one of the most iconic collaborations the UK has ever seen, bringing together two quintessentially British brands.”
The collection is available in all 29 John Lewis department stores.