Primark launches new spring campaign with second-ever UK TV advert

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Primark has released its second-ever UK TV advert to celebrate the launch of its ‘Shockingly Chic’ spring campaign.

The 30-second tongue-in-cheek spot aims to bring to life the ‘double-take moment’ when shoppers find a new wardrobe item that looks chic and stylish but is low price.

 

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