Nobody’s Child takes ‘natural next step’ as it launches new product category

Nobody’s Child has announced the launch of a new footwear product category with the unveiling of its debut footwear collection which was designed in London and made in Italy.

The first collection launches this month and all products are made using sustainable materials including vegan leather, recycled rubber soles and low-impact dyes.

Prices range from £105 to £115 and have been designed to combine “timeless silhouettes with a contemporary edge”.

The first collection by Nobody’s Child includes seven styles which showcase a “sophisticated, earthy palette” across shades of brown and black as well as a cow print heeled clog.

Nobody’s Child chief executive Jody Plows said: “Launching footwear has always been on our wish list, our customers have been asking for shoes that reflect the same values and style as our clothing — and we’ve listened.

“The collection is a natural next step for Nobody’s Child as we evolve into a true lifestyle brand.”

Plows told Retail Week last year that she was on a mission to make sure Nobody’s Child is remembered as “more than just a dress brand” and the brand’s growth journey has only gained momentum in the months since.

Nobody’s Child also expanded into beauty last year, opened a raft of new stores on its home turf in the UK and made its brick-and-mortar debut in Nordstrom and Von Maur stores in the US.