Fashion retailer Nobody’s Child has made its bricks-and-mortar debut in Nordstrom and Von Maur stores across the US as it accelerates its expansion strategy, Retail Week can reveal.
Following Nobody’s Child’s launch online at Nordstrom last year, customers can now shop the brand and its new spring/summer collection across 10 branches of the department store chain in the US.
Nobody’s Child has also unveiled a new partnership with US department store Von Maur, with customers able to shop the brand both online and in 16 Von Maur stores across the country.
The fashion brand told Retail Week it now has seven distribution points on the US East Coast, as well as four points of distribution on the West Coast and 15 across the Midwest.
Nobody’s Child can now be found in 200 stores globally, having doubled its bricks-and-mortar presence year on year.
The brand also confirmed it is continuing to launch in new stores in Dubai, Kuwait and Saudi Arabia through its partnership with Marks & Spencer, which has a 27% holding in the business.
Nobody’s Child chief executive Jody Plows said: “Expanding the Nobody’s Child offering globally to new territories is a really exciting moment for the brand as we reach new consumers in the US and United Arab Emirates.
“We are thrilled to be able to share our sustainable ethos on materials with a new consumer by transitioning into the existing store portfolio with both Nordstrom and Von Maur. We can’t wait to see how the markets respond to our responsible collections.”
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