Next upgrades profit forecast as pandemic shopping behaviours unwind

Next Manchester exterior

Next has again upgraded its full-year profit forecast after reporting a reversal of customer trends in the first half of the year.

In a trading update for the second quarter of the year, Next increased its full year profit guidance by £10m to £860m, as sales for the period were up 5% - an increase of £50m. 

Next reported that full price sales were higher than expected for the period up 4.7% due to “unusually warm weather” in June and July and pent up demand for social events.

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