New Look is set to open its largest concept store at Metrocentre in a new 11,000 sq ft space, as the fashion retailer continues to evolve its omnichannel retail model.
The relocated store has been designed to combine an “elevated store environment with seamless digital services”, it said.
Customers will be able to shop an expanded range of womenswear, accessories, and the retailer’s 915 brand.
New Look Metrocentre features a dedicated “click-and-collect” area, self-service ecommerce drop-offs, order-in-store showroom elevations, refreshed fitting rooms, and digital browsing displays.
The new opening builds on the launch of its first concept store at Bluewater, which introduced dedicated service hubs and enhanced digital features to make it easier for customers to move between online and in-store shopping.
New Look said that following the strong customer response from the Bluewater store, it will roll the format out more widely across the store estate and has further openings scheduled for later this year.
The latest opening forms part of the retailer’s wider digital transformation and the £30m investment it received to leverage data and AI to create hyper-personalised shopping experiences.
Retail director Mark Matthews said: “Opening our largest concept store at Metrocentre is an exciting moment for New Look and a strong signal of how we are evolving the role of our stores.
“As our digital platform and Club New Look loyalty programme continue to grow, we are creating spaces that bring those capabilities to life for customers in-store.
“Our omni-hub format is built to integrate our online strengths with an inspiring retail environment. Following the strong response to our Bluewater concept store, we are now accelerating the rollout of this format across our estate as we continue to invest in stores that support a more connected, omnichannel customer journey.”
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