Luxury fashion department store Neiman Marcus has used social media to launch a competition designed to increase online engagement.
The contest allows Instagram followers to upload photos online demonstrating how best to wear spring 2015 trends using the hashtag #NMmyway.
The contest will run until February 25 and is the first time the US fashion retailer has engaged in user-generated digital content.
Five winners will be announced in March, having been selected by Neiman Marcus’ fashion directors for best representing the luxury retailer’s spring trends.
The winners will each be awarded a $500 Neiman Marcus gift card and featured on the store’s website.
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