Missguided acquisition: Is Murray’s first Frasers move a misstep or masterful?

Missguided store exterior

After months of twists and turns, Frasers Group and its chief executive Michael Murray swooped in to snap up Missguided out of administration. With his first move to reappoint founder and chief executive Nitin Passi, can this new dream team turn things around?

Missguided has become the first high-profile fashion casualty of the post-pandemic world as supply chain woes and the cost of living crisis take their toll on businesses and consumers alike.

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