Matalan has reportedly appointed Goldman Sachs to advise on the sale of the company as it seeks to accelerate the process.

Pricewaterhousecoopers has been advising owner and founder John Hargreaves on the sale of Matalan, but according to the Daily Telegraph US investment bank Goldman Sachs has been appointed co-adviser.

Hargreaves is hoping to raise £1.5bn from the sale, although some in the market consider this sum ambitious considering he only paid just over £800m for the business when he took it private in 2006.

Private equity houses including TPG, BC Partners and Advent International - which is being advised by former Boots chief Richard Baker - have been linked with the sale. The Telegraph said Warburg Pincus and KKR might also be interested.