Marks & Spencer has launched 46 websites in new overseas markets, bringing the number of international countries in which it operates as a pureplay to just over 100.
The online debuts in countries including Argentina, Pakistan and South Korea form part of M&S’s Never the Same Again programme, which aims in part to “turbocharge” ecommerce operations.
The sites carry a range of clothing and home lines, and the new markets were selected based upon insight from the main M&S.com website, which revealed “strong underlying demand from these territories”.
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