Marks & Spencer launches online in almost 50 new international markets

Marks & Spencer has launched online in almost 50 new markets

Marks & Spencer has launched 46 websites in new overseas markets, bringing the number of international countries in which it operates as a pureplay to just over 100.

The online debuts in countries including Argentina, Pakistan and South Korea form part of M&S’s Never the Same Again programme, which aims in part to “turbocharge” ecommerce operations.

The sites carry a range of clothing and home lines, and the new markets were selected based upon insight from the main M& website, which revealed “strong underlying demand from these territories”.

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