M&S brings The Sports Edit to life with new shop-in-shop concept
M&S has introduced more than a dozen leading sports and lifestyle brands to one of its stores as it brings to life The Sports Edit in a physical retail environment, Retail Week can reveal.
Consumers can shop M&S’ own Goodmove range, alongside the likes of Nike, Berghaus, Lilybod, Columbia, Sweaty Betty, Under Armour, New Balance, Asics, Brooks, Victoria, Gola, Vans and Skechers.
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