Face of Littlewoods Coleen Rooney has launched her debut fashion collection with the online and home shopping retailer.
Rooney’s collection goes on sale on December 29 and is “inspired by fashion icons including Jackie Onassis”. Floor-sweeping maxi dresses, neat shifts and strapless prom style feature in the range.
Rooney said:”I am often asked about the clothes that I wear and my sense of style. By creating a range myself I hope to make my favourite looks available to all.”
Shop Direct group product director Matt Hudson said: “Our customers are great fans of Coleen’s sense of style and we have had a great reaction since she joined the Littlewoods team as style ambassador in July this year. To be able to work with her as a designer in her own right and create a range with her is a natural progression which I am sure will be very popular.”
Her first collection features 25 pieces and prices range from £25 to £150.