JD Sports launches loyalty app

Three male and one female model wearing sportswear for JD Sports

JD Sports has launched a new loyalty app, which rewards shoppers with store cashback.

The sports and leisurewear retailer is rolling out JD Status to all stores this week in a move it says is a “significant milestone” to improve the customer experience “beyond physical retail”.

The app is set to launch nationwide following a successful eight-week trial across 10 stores in the north-west of England.

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