JD Sports launches loyalty app

The sports and leisurewear retailer is rolling out JD Status to all stores this week in a move it says is a “significant milestone” to improve the customer experience “beyond physical retail”.

The app is set to launch nationwide following a successful eight-week trial across 10 stores in the north-west of England.

JD Status can be used by shoppers to access 10% cashback on their first purchase and 1% cashback on every additional purchase, available to spend with the retailer.

JD Sports said it expects to add further offers to the app as the programme is developed and that it would look to expand the offering to Europe in 2024. The app is already operating in the US.

Chief executive Régis Schultz said: “JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands.

“Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD Status app across Britain is the natural next phase of this strategy.

“We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports fashion powerhouse.”

Global chief digital officer Arianne Parisi said: “We want to ensure that our customers are rewarded with the very best incentives and benefits.

“The successful trial of JD Status in Manchester earlier this year received a very positive reaction from our customers and store associates, reflecting the hard work of our teams to design a programme that is straightforward and easy to use.

“We are excited to launch JD Status in Great Britain to ensure our customers across the country can enjoy the best that JD has to offer.”