JD Sports boss Cowgill: How ‘monumental’ DTLR deal turbocharges US ambitions

Peter Cowgill JD Sports

JD Sports boss Peter Cowgill tells Retail Week why the retailer’s latest $495m acquisition has set it up to crack America.

JD Sports has snapped up Baltimore-based retailer DTLR – formerly known as Downtown Locker Room – marking the latest step in its ongoing quest to conquer the US sports fashion market.

The swoop for the chain, which operates 247 stores across 19 states, primarily on the east coast, completes a hat-trick of major US acquisitions by JD Sports in as many years – it bought Finish Line in 2018 and Shoe Palace last December. 

JD Sports boss Peter Cowgill said the deal was the missing piece in the puzzle for the sports fashion operator to achieve its ambitions in the US.

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