Plus-size brand Simply Be has unveiled a collaboration with model Kelly Brook which will see it stock size 10 clothing for the first time.
The debut Kelly Brook for Simply Be collection will launch on September 9 and sizes will range from 10 to 32. Prices range from £35 to £130 for the collection.
Angela Spindler, chief executive of Simply Be owner N Brown said: “The Simply Be customer expects trend-led product that she is confident to wear, regardless of her size.
“Kelly Brook is the perfect fit for Simply Be as she is a shining example of somebody who embraces and celebrates her curves.”
“She has put huge amounts of energy and passion into designing her collection with our team, ensuring each piece has the vital ingredients necessary to make our customers feel fantastic.”
Brook said: “It’s been brilliant working with Simply Be on this collection. I really wanted it to reflect some of the latest trends but also give women the confidence to embrace and show off their assets.
“I’ve always found it difficult to find clothes that fit my body shape, so this has been a wonderful opportunity to create a range that is all about fitting and accentuating curves.”
The 14-piece collection will be supported by a TV advertising campaign, starring Brook, as well as print advertising and a social media and digital strategy.
The Kelly Brook for Simply Be collection will be available both online and in the brand’s nine stores.
Simply Be, which started life as an etailer, started opening stores three years ago and will open the doors to its Oxford Street flagship next month.