Hugo Boss reported strong performance for 2022, surpassing pre-pandemic sales figures by 26%.

Hugo Boss Liverpool

Hugo Boss reported a 31% profit rise in the 12 months to December 2022 

In the 12 months to December 2022, Hugo Boss reported a gross profit of €2.2bn (£2bn), a 31% rise from the €1.7bn (£1.5bn) the brand reported in 2021.

In the same period, group sales of the brand increased to €3.6bn (£3.2bn), a 27% currency-adjusted increase from the €2.7bn (£2.4bn) recorded last year.

EBIT increased by 47% to €335m (£298m), compared with €228m (£203m) last year.

Hugo Boss chief executive Daniel Grieder said: “2022 was an outstanding year for Hugo Boss. Thanks to the rigorous execution of our strategy, we made 2022 a record year for our company with broad-based momentum across brands, regions and consumer touchpoints.

“Most importantly, our bold branding refresh impressively fuelled the brand power of Boss and Hugo. In achieving this, we have laid a strong foundation to further leverage the great potential of Hugo Boss going forward.”

“Building on our regained brand power, in 2023 we will work relentlessly to further drive top- and bottom-line growth. Thanks to our excellent teams, our strong brands Hugo and Boss, and the power of [our strategy], I am confident we are heading into another successful year.

“Together we will continue to pursue our ambition to ultimately become one of the top 100 global brands.”

  • Get the latest fashion news and analysis straight to your inbox – sign up for our weekly newsletter