Store gallery: Hugo Boss unveils digital-led London flagship
Hugo Boss has opened a new flagship store on London’s Oxford Street.
The designer label has created a store concept designed to “strengthen the customer journey” across multiple touchpoints.
The digital journey begins outside the store where customers are invited to engage in a video game on their mobile device by scanning an interactive screen in the window.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.