Hugo Boss ups sales target and confirms global expansion plans

BOSS Store_London Oxford Street_2

Luxury fashion group Hugo Boss has increased its 2025 sales target to €5bn (£4.2bn) and confirmed plans to “expand its global footprint” in its latest strategy update.

Hugo Boss published an update today on its previously pledged ‘Claim 5’ growth strategy plan, which was unveiled in August 2021 and said that it had “introduced the right strategy at the right time”.

The fashion retailer said it has so far achieved “significant progress” across all five of its strategic targets, which include to boost brands, prioritise the product, lead in digital, drive omnichannel and establish strong operations for future growth.

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