By Grace Bowden2019-09-02T06:00:00
Burberry’s vice president of digital commerce Mark Morris lifts the lid on the latest iteration of the retailer’s mobile app as the luxury giant strives to create an “intimate relationship” with its top-tier customers.
The British luxury retailer will try out the latest iteration of an app developed for its store associates, called R World, at its Manchester flagship from this month.
The shop staff mobile app, which was designed in-house with Apple consulting on its development, was first rolled out to Burberry’s 8,000 store employees a year ago in conjunction with Apple and based on feedback from store staff and Burberry’s client relationship team.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.