Farfetch rebrands with new global campaign

José Neves, founder and chief executive, Farfetch

Luxury fashion marketplace and tech platform Farfetch has launched a rebrand that sees it highlight the global reach of its boutique brands.

Despite the impacts of the pandemic on the fashion industry, Farfetch has used the time to create a campaign to showcase its identity as a global marketplace that has offered a lifeline for many.

With the majority of stores closed at one time or another during the past six months, Farfetch’s platform has offered a digital route to market that many high-end boutiques may not have otherwise had. 

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