Arcadia tycoon Sir Philip Green will launch reality TV stars the Kardashians’ clothing collection in his UK stores.
The Kardashian Kollection will debut in 250 Dorothy Perkins stores and eight shop-in-shops will be opened for the range in Bhs.
US department store Sears already sells the Kardashian Kollection, as well as Australian retailers David Jones and Strandbags.
This is the latest celebrity tie-up for Green who famously collaborated with supermodel Kate Moss for Topshop.
Analysis: Can Sir Philip do a Kate Moss with the Kardashian Kollection?
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