Online fashion brand Club L London has named a new chief marketing officer

The online fashion brand has promoted Dan Lorenson to become its new chief marketing officer after being a “key figure” in the brand’s ongoing evolution.

Having been digital and trading director at the business since February 2023, as well as previous experience at retailers including Flying People and The Very Group, Lorenson will focus on “furthering” the brand’s growth moving forward.

Club L London said in a statement that in his new role, Lorenson will focus on the “profitability and long-term success” of the business.

He will report directly to Club L London chief executive Katie Randev.

Lorenson said of his appointment: “Club L London is a brand I’m extremely passionate about, and working alongside Katie and the team has been a rewarding experience.

“I’ve been invested from the very beginning, and watching the brand grow to where it is today is something I’m incredibly proud to be a part of. I’m grateful for the trust Katie has placed in me, and I’m focused on leveraging our current momentum to drive growth and innovation, ensuring 2025 is our most successful and internationally impactful year yet.”

Randev added: “Dan’s contributions have been transformative, particularly in driving our international growth. He led the launch of three new sites last year and has orchestrated two more rollouts for Q1 2025.

“His role in our first-ever collaboration with global influencer Leonie Hanne has significantly boosted visibility, ad recall, and brand recognition while strengthening our wholesale partnerships. Dan is an integral part of the Club L family, and I’m thrilled to have him as part of our senior leadership team.”