Can Asos boss really put the retailer back in fashion?

Jose Antonio Ramos Calamonte

As Asos reported yet another trading period of deepening losses and declining revenue, Retail Week explores if boss José Antonio Ramos Calamonte can put the brand back in fashion

On the same day that Next upped its full-year profit guidance for the fourth time this year, Asos posted a loss before tax of £296.7m and a 10% drop in group sales to reach £3.54bn, throwing into sharp relief the decline of the one-time darling of the pureplay fashion space.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.