Can Asos boss really put the retailer back in fashion?
As Asos reported yet another trading period of deepening losses and declining revenue, Retail Week explores if boss José Antonio Ramos Calamonte can put the brand back in fashion
On the same day that Next upped its full-year profit guidance for the fourth time this year, Asos posted a loss before tax of £296.7m and a 10% drop in group sales to reach £3.54bn, throwing into sharp relief the decline of the one-time darling of the pureplay fashion space.
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