Asos losses deepen as it prioritises shift ‘back to fashion’

Asos models

Embattled fashion retailer Asos has reported deepening losses and falling revenue, and unveiled plans for a strategic switch “back to fashion” in 2024.

For the 52 weeks to September 3, 2023, Asos reported a loss before tax of £296.7m, deepening from a loss of £31.9m the previous year. The retailer saw operating losses deepen to £248.5m.

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