Burberry has drafted in former Saks Fifth Avenue president Ron Frasch in a bid to rejuvenate its sales in the US.
The luxury fashion retailer and brand, which has suffered amid US department stores’ ongoing struggles, has appointed the retail veteran to its board as a non-executive director.
Frasch, who will officially join Burberry in September, was president and chief merchandising officer at Saks Fifth Avenue between 2004 and 2013.
He then joined private equity firm Castanea, which invests in consumer products and services.
Frasch spearheaded Castanea’s investment in luxury bag retailer Proenza Schouler two years ago, forcing out chief executive Shirley Cook.
Meanwhile, Sky chief executive Jeremy Darroch will join Burberry as senior independent director on July 1, charged with leading the hunt for a new chairman.
Current chairman Sir John Peace is leaving Burberry after 15 years in the role.
The appointments come as Burberry prepares to welcome its new boss Marco Gobetti, who joins from French luxury rival Celine next month.
Burberry is aiming to transform its fortunes by slashing its ranges and reducing the amount of sales it makes on discount.
The business suffered a 5% fall in profits to £394.8m in the year to the end of March, driven by a downturn in its US performance.
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