Online fashion giant Boohoo has unveiled plans to axe around 100 jobs at its London head office.


Boohoo blamed the redundancies on ‘times of economic uncertainty’

The redundancies are expected within former Arcadia brands including Burton, Dorothy Perkins and Wallis, which Boohoo acquired for £25.2m in February 2021.

The final number of redundancies has not yet been confirmed and a “consultation phase is underway”, according to the company.

The retailer denied that the individual brands are being merged and said they will “retain their distinct identities, including their websites”. 

Boohoo blamed the redundancies on “times of economic uncertainty” and said they were the result of an organisational restructure for the business in order to improve its operational performance.

A spokesperson for Boohoo said: “As a British retailer, we are proud to have secured the future of some of our industry’s most recognised brands, strategically accelerating our ambition to be a leader, not just in fashion ecommerce, but in new categories including beauty, sport and homeware.  

“To ensure long-term, sustainable growth of our brands, we have taken the difficult but necessary decision to consider a proposal to reduce the number of roles in specific areas of the business. Our people teams will be supporting those potentially affected. 

“We are committed to our portfolio and believe that all of our brands have a significant role in the ongoing success of the group and are maximising their individual potential for growth.”

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