Boohoo partners with Alshaya to grow Debenhams in the Middle East

boohoo taxi

Boohoo has made a move into bricks-and-mortar stores after signing an exclusive deal with Middle Eastern operator Alshaya group.

The fast-fashion giant will work with Alshaya to accelerate Debenhams’ presence in the region featuring Boohoo’s various brands.

Alshaya, which already operates Debenhams stores in shopping malls, will have exclusive rights to operate the brand both in store and online in Kuwait, Saudi Arabia, UAE, Bahrain, Egypt, Oman and Qatar.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.