Boohoo acquires Debenhams brand and website

Debenhams jpg

Boohoo has acquired Debenhams’ brand and website for £55m in what executive chair and co-founder Mahmud Kamani describes as “a transformational deal”.

Boohoo has snapped up the intellectual property assets of Debenhams from its administrators as the etail fashion titan gears up for a push into beauty and homeware etail.

None of Debenhams’ 118 remaining high street shops are included in the acquisition.

The online fashion retailer said that the acquisition of Debenhams’ brand “represents a fantastic opportunity to grow the group’s target addressable market and increase the share of wallet opportunity through a new capital-light and low-risk operating model”.

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