Jewellery etailer Bohomoon has announced two new appointments to its top team.
Bohomoon has named Annie Kacperek as its new chief marketing officer, bringing more than a decade of experience delivering âhigh impact D2C strategiesâ to a number of fashion and lifestyle brands.
Kacperek joins from her most recent role as chief marketing officer at underwear retailer Lounge and has also previously held senior marketing roles at the likes of THG, I Saw It First and Lavish Alice.
Bohomoon said she is known for âdriving measurable results through creative innovation, sharp commercial thinking and data-led performance marketingâ.
The jewellery brand has also named former My 1st Years executive Wesley Strange as its new head of ecommerce.
Strange also brings more than 20 years of experience in online growth to the business having held senior roles at Robert Welch, Joma Jewellery and Katie Loxton during his career.
Bohomoon said in a statement that he is âadept at translating insight into action to drive sales, loyalty and lifetime value, delivering sustained global growth in fast-moving environmentsâ.
The jewellery specialist said the hires add âsignificant expertiseâ to its growth journey and said the news marks an âimportant milestoneâ in its plans for strategic development.
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