Authentic Brands Group adds Hunter to portfolio

Model lying on grass and wearing red Hunter wellies

US private equity-backed Authentic Brands Group, which owns Reebok and Ted Baker, has completed the acquisition of Wellington boot brand Hunter.

Authentic has snapped up the intellectual property assets of Hunter, following speculation earlier this year about a deal when it was reported the business had “expressed an interest” in acquiring the footwear and lifestyle brand.

The announcement comes as part of Authentic’s “brand-building approach”. It said the acquisition of Hunter “drives Authentic’s strategy of diversifying its portfolio with brands that originate from outside the US”.

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