Asos scoops up Topshop in £265m deal

Asos is buying Topshop and other Arcadia brands for £265m

Asos has acquired Topshop and other Arcadia brands in “a hugely exciting moment” for the online fashion specialist.

Asos is paying £265m for TopshopTopman, Miss Selfridge and athleisure brand HIIT. The etailer said it would use its “market-leading capabilities to drive growth globally and accelerate our Asos brands strategy”.

Asos said that the purchase of the brands represented a “strategically compelling opportunity”. Sales of the brands on its website rose 41% in the first part of the year, which it said showed they resonated with its customers.

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