Asos recruits chief growth officer to bolster executive team

Robert Birge

Asos has snapped up former Blink Health executive Robert Birge for the newly created role of chief growth officer.

Birge, who will take up his new role on December 3 and will report to chief executive Nick Beighton, most recently acted as president of ecommerce at Blink Health, a position he held from October 2017 until April this year.

At Asos he will be tasked with “driving profitable growth and integrating the company’s marketing efforts with strategic planning, analytics and customer experience”, leading the 170-strong marketing division and 1,200-strong customer care operation respectively.

Birge is the first in a series of executive appointments Asos plans to make, including a chief strategy officer, chief people officer and chief commercial officer, which Beighton said last month were mostly “down to a shortlist”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.