By Grace Bowden2019-11-25T11:03:00
Asos has snapped up former Blink Health executive Robert Birge for the newly created role of chief growth officer.
Birge, who will take up his new role on December 3 and will report to chief executive Nick Beighton, most recently acted as president of ecommerce at Blink Health, a position he held from October 2017 until April this year.
At Asos he will be tasked with “driving profitable growth and integrating the company’s marketing efforts with strategic planning, analytics and customer experience”, leading the 170-strong marketing division and 1,200-strong customer care operation respectively.
Birge is the first in a series of executive appointments Asos plans to make, including a chief strategy officer, chief people officer and chief commercial officer, which Beighton said last month were mostly “down to a shortlist”.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.