Online fashion giant Asos has launched its Marketplace site which enables customers, boutiques and designers to sell through its website.

The etail fashion giant believes allowing small boutiques to sell on Asos will boost traffic to its site and further drive sales.

Asos aims to offer more than traditional marketplaces such as Amazon and eBay with customers encouraged to show their clothes being worn rather than photographed on a hanger to achieve maximum selling potential.

The site, at, also operates a separate area for smaller independent retailers to sell goods. Asos will send scouts to visit those shops wishing to sell on Marketplace to authenticate what they sell, then create shop-in-shops for the businesses.

Alongside Amazon and eBay, also has a marketplace. Tesco is also understood to be launching a marketplace next summer.