Asos launches incubator to ‘bridge gap’ for ethnic minority-owned brands

Asos label on garment

Asos has teamed up with The Fashion Minority Report to launch ScaleUP, a new programme to “help bridge the gap between the fashion industry and ethnic minority-owned brands”.

The etailer said it hopes the programme will help brands that “continue to face barriers in accessing the fashion market” and allow them to scale up their business operations.

The ScaleUP initiative will result in two successful candidates launching a collection that will be available exclusively at Asos, as well as the chance to pitch for up to £20,000 of funding to aid business growth.

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