Asos has launched its Fashion Finder site which showcases the latest trends and includes products from rival retailers.

The aim is to make Asos a fashion destination where shoppers can go to browse trends, and clothes that are sold by itself and rivals.

Shoppers can browse outfits which take inspiration from the latest fashion trends on the site which went live today. If the product suggested is not sold on the Asos site, browsers can click-through to the store that sells the item.

Visitors can also create their own outfit and publish onto the site.

Fashion Finder is the latest innovation from the online giant. It launched its own marketplace, Asos Marketplace, in November which allows boutiques, designers and individuals to showcase and sell their products.