Asda to partner with In The Style as it rules out George sale

In The Style 1

Asda’s new owners the Issa brothers have committed to keeping the retailer’s George brand and unveiled plans to partner with third parties to attract younger customers.

When the brothers and TDR Capital completed the acquisition of Asda earlier this year, pending final approval from the Competition and Markets Authority, there were rumours they could look to sell George as fashion was not an area of expertise for the new ownership.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.