Athleisure retailer Adanola has become the latest fashion brand to expand into childrenswear with the launch of its new ‘mini icons’ collection.
The new limited-edition childrenswear collection, which launched officially today (December 17, 2024), includes a range of Adanola’s classic styles in miniature form.
Launching in one size which fits ages two to four year olds, the collection includes six of the classic Adanola pieces which form a unisex range of products.
The mini version of the Ada knit sweatshirt and oversized knit hoodie are available, as well as the oversized hoodie, sweatshirt and matching jogging bottoms.
The first launch will only be available in a select range of colours, including light grey, navy blue and midnight blue. Prices range between £24.99 and £34.99.
Adanola founder Hyrum Cook said: “We’re thrilled to introduce ‘mini icons’ which sees our bestselling knitwear and sweat styles translated into mini versions.
“The new limited-edition capsule allows us to tap into a new category, whilst allowing another generation to enjoy our signature styles.”
This comes as Adanola reported pre-tax profit of £19m for the full-year to March 31, 2024, up from a profit of £8.3m in 2023.
Turnover for the year was also up by 105% from £27.9m last year to £57.1m
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