On demand, online
Join The Very Group chief data officer Steve Pimblett and Never Fully Dressed founder Lucy Aylen to hear their strategies for life beyond Covid.
After spending the past 12 months tactically responding to the pandemic, industry leaders are turning their thoughts to the future. Short-term survival and long-term sustainability require two completely different approaches.
Identity provides the key to implementing a digital strategy that successfully navigates the new customer journey.
Only by truly understanding the nuances of consumer identity and behaviour can retailers convert fickle browsers into repeat buyers, maximising the lifetime value of each shopper in the process.
This Retail Week virtual event – in partnership with Okta – brought together an expert panel to uncover how retailers can reshape their digital strategies and create a holistic view of the customer.
We were joined by The Very Group chief data officer Steve Pimblett, Never Fully Dressed founder Lucy Aylen and Okta director of solutions marketing for EMEA Ian Lowe to discuss:
- How to evolve your digital strategy from a reactionary to growth mindset
- Navigating the new customer journey: the browsing and buying behaviours you need to be aware of
- How to win spend and influence shoppers: the vital role trust and identity play in increasing your customer lifetime value.