The deal - said to be worth about£10 million and predicted by Retail Week last week (RW, October 6) - brought the former managing director of the White Company Oliver Spark on board as chief executive officer.
Spark said: 'I am excited by the potential of Elvi as a business that is operating in a sector experiencing strong growth. We will move online and roll out stores and concessions in order to double the business.'
Elvi, which specialises in plus-size women's clothing, currently has 25 shops and 57 concessions in department stores, which generated sales of£20 million in the year to July 2006.
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