Vodafone is set to expand its presence in the UK with the opening of 150 stores over the next 12 months, creating 1,400 jobs.

The expansion will boost the mobile phone operator’s total number of branded UK outlets to more than 500.

The first set of new stores will open in Notting Hill, Fulham, Walthamstow, Wembley, Ilford, Perry Barr in Birmingham and Bicester.

Vodafone UK chief executive Jeroen Hoencamp said: “This year we’ll invest more than ever before to provide our customers with the strongest network and best services in the UK. We’re also committed to putting our brand and our people where our customers want us: right at the heart of their high street and shopping centre. Our £100m retail investment this year will increase our ability to serve our customers better with highly skilled personal advice and support in 150 brand-new locations.”