AO rebound due to ‘emphasis on profitability and generating cash’

Customers shopping on AO website

AO.com has credited its recent successes to changing its strategy to focus on profitability as well as maintaining a quality service that meets customers’ needs.

The online electricals company has increased its profit guidance for the second time this year as it expects to make an adjusted EBITDA between £37.5m to £45m.

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