AO becomes first UK online retailer to stock ‘as new’ refurbished mobile phones

AO

AO has become the UK’s first online retailer to offer “as new” mobile phones through its Mobile Phones Direct brand.

The online electrical retailer acquired Mobile Phones Direct in 2019 and the brand has unveiled a wide selection of refurbished phones with more added each day.

The phones are rated “as new”, meaning they are in pristine condition and indistinguishable from brand new models. They are wrapped in recyclable brown packaging rather than a branded box.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.