All EE Limited (BT Group) articles
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NewsEE to open its first experience store in Scotland
EE is making its experience store debut in Scotland, as it opens the doors to a new store in Glasgow.
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NewsEE to roll out in-store online safety appointments and resources for families
EE is rolling out new initiatives to better inform parents and keep younger customers safe online.
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Report StoreThe Christmas Forecast
Exclusive data reveals how shoppers will spend in the golden quarter.
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NewsEE opens âexcitingâ experiential store in East Midlands
EE has opened the doors to its newest experience store, making its East Midlands debut.
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AnalysisEE, Holland & Barrett and Nobodyâs Child reveal the secrets behind their leading tech strategies
Connectivity, cost-efficiencies and colleague and customer-centricity have been revealed as the winning strategies powering tech transformation at EE, Holland & Barrett and Nobodyâs Child, in a recent Retail Week webinar
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InterviewQ&A: EE managing director of commercial on supercharging its stores
With EE making huge strides in its retail operations, Retail Week spoke to managing director of commercial Sharon Meadows about taking the brand from a telecoms company to an experience-focused retailer
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DataTwo-fifths of frontline staff believe retail stores wonât exist by 2029
Alarming new data from the Talking Shop report reveals growing concerns among store workers that the physical store will be entirely subsumed by ecommerce in the coming years
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NewsEE has opened a new 'extended reality' experience at flagship store
EE has opened a new extended reality experience in its flagship store at Westfield White City amid an increase in consumer demand for immersive devices like VR headsets.
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GalleryEE opens new experience store in Bristol
EE has opened its newest experience store in Bristol showcasing the latest in connected technology as well as different zones for shoppers to explore.
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NewsEE opens second experience store this year
EE has opened another experience store in the UK following the successful launch of its debut store in Westfield London last year.
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AnalysisTech List 2024: The definitive index of the worldâs top 50 digital retail leaders
Retail Weekâs annual celebration of the most influential leaders behind 50 businesses progressing digital retail has landed. Innovative minds from Boots, Tesco, EE, Sephora and Walmart are among those recognised in The Tech List
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InterviewQ&A: EE retail boss Asif Aziz on the brandâs new experience stores
As EE delves further into retail by announcing a ÂŁ6m investment into its store estate over the next 12 months, retail director Asif Aziz speaks to Retail Week about how important it is to be a consumer-focused brand, and what its âexperience storesâ have to offer shoppers.
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NewsEE to invest ÂŁ6m in UK store estate over next 12 months
Mobile phone provider EE has announced it will invest a total of ÂŁ6m into its UK store estate over the next 12 months as part of its ongoing retail strategy.
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GalleryThe best new stores of 2023
From soaps on sushi belts at Lush Glasgow to in-house tea rooms at Uniqlo, Covent Garden here some of the most exciting stores that opened up in 2023.
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AnalysisWhat retailers can learn from EE, Lush and EstĂ©e Lauderâs latest tech investments
If the past year is indicative of change to come, weâre balanced on the cusp of cutting-edge technologies becoming a must-have, rather than a nice-to-have, for retailers keen to remain ahead of the curve
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GalleryStore gallery: EE opens âvisionaryâ new flagship store in Westfield London
Mobile phone provider EE has today opened its âfuture face of retailâ flagship store in Westfield London, White City.
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OpinionIWD: Three women in retail predicted to become the CEOs of tomorrow
Retail Week will publish its inaugural Future Leaders report on March 15; spotlighting 30 names predicted to become chief executives at the worldâs biggest retailers in the years to come. In celebration of International Womenâs Day (IWD), hereâs an exclusive first look at three inspiring women in the line-up
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Future LeadersM&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Weekâs six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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AnalysisRetail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Leviâs and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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NewsLeading retailers pledge to take action on diversity and inclusion in 2021
Following a year where businessâ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsburyâs Argos have partnered with Retail Weekâs Be Inspired programme to promote diversity and empower their teams.

















