Store gallery: EE opens ‘visionary’ new flagship store in Westfield London
Mobile phone provider EE has today opened its “future face of retail” flagship store in Westfield London, White City.
The launch of the new Studio store format is part of EE’s new retail strategy, aimed at providing customers with a more experiential offering.
The store features a host of “experience zones” – such as a dedicated gaming area, “taste of the future” smart home zone and a “digital spa”, where customers can use technology to detox from their screens.
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